Increasing Show Rates, Frequency and Loyalty

At Dialogue Marketing, we have the tools you need to manage donor relationships, donor frequency, donor retention and get the results you've been waiting for. Through our industry-leading programs, we've helped blood centers increase their donations, reduce systems and overhead costs and focus on their core business of collecting, processing and distributing blood.

Recruiting:
At Dialogue Marketing, we integrate our call centers, e-mail and direct mail campaigns to:

• Schedule and remind donors of appointment times
• Inform them about promotions
• Answer questions from donors
• Create long-term, committed donors

Systems:
Dialogue Marketing has developed a comprehensive, web-based system that allows blood centers to manage all aspects of their relationship with donors. The Donor Relationship Management (DRM) tool suite allows blood centers to develop, deploy, and measure donor campaigns to specific target audiences. The DRM will allow you to do the following:

• Manage when and how donors want to be communicated with
• Design customized recruiting campaigns
• Have one integrated schedule for donors, donation centers, and drives
• Manage Donor concerns, take surveys and feedback
• Track and report on the performance of your entire donor lifecycle

Management and Consulting:
Reach your operational goals faster and at an overall lower cost by partnering with Dialogue Marketing. We provide complete IT and marketing support for blood centers. We assist in the development and implementation of industry wide best practices to achieve and in many cases exceed your blood collection goals. Our management and consulting services will allow blood centers to:

• Lower donation acquisition costs
• Design and develop loyalty programs
• Segment donors
• Reduce deferrals
• Improve Recruiter performance

Learn how Donor Dialogue can increase your donor pledges, show rates and frequency – call us today at 800-516-1804.